> For the complete documentation index, see [llms.txt](https://conso.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://conso.gitbook.io/docs/getting-started/consumer-graph.md).

# Consumer Graph

The Consumer Graph is CONSO’s **Core Intelligence Layer** — a unified model that structures a user’s digital behavior across the entire internet. 

Today, a person’s identity is scattered: they post on X, create on YouTube, chat on Discord, play on PSN or Steam, contribute on GitHub, transact with Web3 wallets, or explore AI platforms, yet none of these signals talk to each other. This fragmentation hides real reputation, destroys value, and leaves users with no ownership of the identity they actively build.

CONSO solves this by aggregating verified behaviour from all major platforms into a single, evolving profile. Through AI processing and secure signal ingestion, every action is translated into meaningful reputation components:

* **Badges** serve as proof-of-achievement credentials,
* **ZAPs** represent reputation currency, 
* **Consumer Passport** becomes a portable, on-chain identity that users truly own. 

Together, these elements form a trusted reputation layer that any app, ecosystem, community, or brand can plug into.

<figure><img src="https://1502641784-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F5RTf0Pzmn2IPHwQjOzSm%2Fuploads%2FVxeCYfZ2sknOttdAwX24%2Fimage.png?alt=media&amp;token=05dc50ab-245a-4777-a6d7-9304e5e1c361" alt=""><figcaption></figcaption></figure>

Above the Graph sits **CONSO’s Reputation Layer**, the economic engine that transforms raw activity into structured, financial-grade intelligence. Every action becomes a verifiable signal for targeting, attribution, incentive design, and reward distribution. Value flows to real contributors instead of bots or noise. Info-Fi makes consumer reputation **programmable, portable, and economically meaningful**.

This foundation powers **Smart Campaigns** — programmable, data-backed campaigns built directly on the Consumer Graph.  Brands and apps can launch missions, reward programs, quests, lotteries, and loyalty flows that respond to verified behaviors.&#x20;

Campaigns can target specific personas, reward high-signal users, and adapt incentives dynamically based on reputation,making every action measurable, fair, and fraud-resistant.

Anyone with a digital footprint can participate. Your posts, games, streams, builds, and contributions all generate real value. CONSO ensures you finally **own it, and monetise it.**