> For the complete documentation index, see [llms.txt](https://conso.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://conso.gitbook.io/docs/advanced/smart-campaigns.md).

# Smart Campaigns

Smart Campaigns are **AI-powered, cross-platform InfoFi campaigns** that match brands with verified, high-signal users through CONSO’s Consumer Reputation Layer. 

They use real, multi-platform reputation data, and domain-specific behavior to identify authentic contributors and reward them fairly. 

* Campaigns can shortlist, or rank users based on **ZAP totals**, **Zone scores**, **Persona Tiers**, **platform-specific reputation**, or **badge combinations**.
* Each campaign adapts to the type of user a brand is seeking 
* All targeting is powered by the **Consumer Graph**, ensuring rewards reach real, high-quality contributors across all supported platforms

<figure><img src="https://1502641784-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F5RTf0Pzmn2IPHwQjOzSm%2Fuploads%2Fszxthrkr6UX6hpqkhG3a%2Fimage.png?alt=media&amp;token=f6dbc0dc-9136-41c6-a2cd-55a21d888a71" alt=""><figcaption></figcaption></figure>

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### 6.1 Example Campaign Use Cases

These campaigns use cross-platform identity to ensure every reward reaches the right type of user, not bots, not airdrop farmers, but verified contributors.

<figure><img src="https://1502641784-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F5RTf0Pzmn2IPHwQjOzSm%2Fuploads%2FDmWQ2P9PzWMcL64HXydq%2Fimage.png?alt=media&amp;token=d9df104d-6e54-4013-9bd9-44d15b0e27f4" alt=""><figcaption></figcaption></figure>

### 6.2 Project Leaderboards

Each Smart Campaign generates a **verified leaderboard** ranking users by contribution quality, consistency, and multi-platform reputation signals.&#x20;

Leaderboards allow brands to see who is actually contributing, not just completing tasks, enabling:

* transparent discovery & fair scoring
* competition among high-signal users
* reliable targeting for future campaigns

Brands get a complete view of user reputation across the entire Consumer Graph, not just one platform.

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### 6.3 Rewards

Smart Campaigns can distribute rewards in **any asset type**, including:

* On-chain incentives (tokens, credits, NFTs)
* Stablecoins (USDC, USDT)
* Adding support In-game items, creator perks, whitelists etc

**Smart Campaigns** turn the entire internet into a **reputation-driven participation economy**.&#x20;

Brands get trustworthy, deeply validated users; users get rewarded for the digital value they create; and the ecosystem benefits from a transparent, cross-platform Info-Fi system that finally aligns incentives with real contributions.